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9 Black Designers and Brands to Watch in 2024

For the Culture. Happy Black History Month.

(Pssst… We only recommend things we adore! We will earn a commission if you shop through our links. Thank you for allowing us to curate such iconic looks for you. – T.Y.E)

As Black History Month rolls in, I think it’s essential to recognize the immense contributions of Black designers who are shaping the modern fashion landscape with their creativity, innovation, and unique perspectives. In 2024, these ten black designers and black-owned brands are making waves, redefining the industry, and leaving an indelible mark on the world of fashion.

1. Brandon Blackwood

Brandon Blackwood New York has become synonymous with contemporary designer bags, accessories, and, more recently, apparel. Crafted from 100% cow leather, the brand’s bags are not only stylish but also durable and long-lasting. Brandon Blackwood’s design philosophy revolves around creating effortless, thematic, and outstanding pieces, challenging categorization. In an interview with Harper’s Bazaar, Blackwood emphasizes the brand’s distinctive position in the industry and the importance of his audience’s gaze. Take a look at Blackwood’s most recent release:

source: @kris.mf

2. Anifa M – Hanifa

Hanifa, founded by Anifa Mvuemba, is a global luxury brand that empowers women to break barriers and make their own rules. The brand encompasses women’s wear, resort wear, footwear, accessories, and even a bridal collection. In an interview with Harper’s Bazaar, Mvuemba shares her inspiration from New York, reflecting the hustle and bustle of the city in her designs. The brand’s focus on knitwear has become a signature element, constantly evolving and pushing boundaries for her consumers, who she considers to be Limitless Women. Take a look at Hanifa’s most recent release:

source: @melodiemonrose

3. Tulie & Carlton Yaito – Yaito

Yaito, founded by Tulie and Carlton Yaito, started as a brand for made-to-order exclusive pieces. Known for their intricate artistry, especially in denim, the duo has collaborated with major brands like Levi’s, Tommy Hilfiger, and Awake. Their knot bag has become a fan favorite, and they continue to create wearable art that sells out within minutes. We believe their next potential release concept has been hinted at in Tulie’s most recent Instagram post:

source: @tulieyaito

4. Wilglory Tanjong – Anima Iris

Anima Iris, founded by Wilglory Tanjong, is a modern brand that draws inspiration from African history and craftsmanship. Handcrafted by seasoned professionals in Dakar, Senegal, the brand reflects Africa’s bold history in every piece. Sustainability is a priority of Tanjong’s and it shows. She created a zero-waste model for Anima Iris and continues to be a representative of a brand that cares. 

source: @amazonluxurystores

5. Andrea Iyamah

Andrea Iyamah, owned by Nigerian fashion designer Andrea Dumebi Iyamah, is known for its celebration of ethnic cultures and nature inspired elements. Her brand focuses on creating authentic clothing and resort wear that celebrates her indigenous roots. Iyamah effortlessly accentuates women’s body proportions by offering a range that accommodates all sizes. So it’s safe to say that inclusivity is at the forefront of AI’s values. Take a look at Andrea Iyamah’s most recent release:

source: @petitemarienyc

6. Tia Adeola

Tia Adeola, based in New York, founded her brand with the aim of rewriting history through fashion, particularly for people of color. Her designs are a sensual balance between soft and sexy, revealing without compromising on cut, design, or story. Adeola’s intricate laces and frilly sheer silhouettes have become her signature, challenging perceptions of bareness and emphasizing the meaning of her creations. Take a look at Tia Adeola’s most recent work:

source: @ellebaness

7. Heron Preston

Heron Preston Johnson, an American artist, fashion designer, and DJ, co-founded the men’s streetwear brand Been Trill and later launched his eponymous brand Heron Preston. Preston is known for his accessible era of fashion, revolutionizing traditional and modern methods, and incorporating eco-friendly materials. Sustainability is a core value for Preston, who believes in creating less environmentally destructive fashion and life-focused. Take a look at Heron Preston’s most recent work:

source: @_icekream

8. Laquan Smith

LaQuan Smith, born in Queens, New York, started his brand at the age of 21. With a focus on bold and unapologetic glamour, Smith’s distinctive work has garnered attention from fashion icons like Beyoncé, Rihanna, Lady Gaga, and Kim Kardashian. His glamorous aesthetic extends beyond fashion and inspires women to behold a confidence that is untouchable. Take a look at Laquan Smith’s most recent work:

source: @brandyallen

9. Keith Herron – Advisry

Advisry, mostly known as a Cali-based multimedia brand, was founded by Keith Herron at the ripe age of 13. Today, we’re focusing on their clothing. Advisry’s clothing is for contemporary fashion and streetwear enthusiasts who love a bold and convo-worthy fit. The brand’s ethos revolves around black pride, love, spirituality, and inclusivity, connecting different mediums of art into one community. Take a look at Blackwood’s most recent work:

source: @doty.hair

As Black History Month unfolds, it is a poignant moment to spotlight and celebrate the remarkable contributions of Black designers who are not only influencing the fashion industry but reshaping its very essence. In 2024, we’re excited to see where these designers take us. 

As we celebrate Black designers, it is crucial to recognize not only their designs but the stories, values, and principles embedded in each creation. Sustainability, empowerment, and a celebration of cultural heritage are not just motifs in their work but the driving forces shaping the future of fashion.

In supporting these designers, we contribute to a more inclusive and diverse industry, dismantling stereotypes, and fostering a space where everyone’s voice is not only heard but celebrated. Beyond Black History Month, let us continue to champion these designers, acknowledge their impact, and inspire a new generation of creatives to redefine the fashion landscape. The legacy of these designers is not only about style; it’s a narrative of resilience, creativity, and the enduring spirit of innovation. – Yma